LEWIS MODEL AND INDIAN CULTURE When analyzing the Lewis model, it can be seen that India is at the center of the triangle between the multi-active and reactive culture. What indicates, that the Indians can have multiactive and reactive characteristics. For example, from a multi-active perspective, the Indians consider that, in business, time must be flexible so that it takes all the time necessary to close a business. In addition, human relationships are very important to them and their management is considered fundamental in their work. On the other hand, Indians represent a reactive culture because they value courtesy and consideration very much. In addition, they like to think big, but at the same time they like to look for principles on which to base their actions (karma). In the case that an Indian would like to study in Barranquilla, he could have problems to integrate socioculturally. For example, differences in language, religious beliefs and differences in e...
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